Monday, June 10, 2013

Create Content - Don't advertise, Part 1

I was recently reading an article on Marketing Trenches shared by +Mari Smith on Twitter that made good suggestions for sharing on social media. It was good advice for indie authors but I don't think many of them understand it, myself included. Summed up, I think the advice is short and easy: essentially, share content, don't advertise.

For a newbie in social media and trying to sell a product, this is totally overwhelming. One, I don't have the skill set.

Two, I'm tired.

Let me explain:

After slaving away on my stories and #paperart covers, I want to publish and run away! But I'm learning that just isn't possible. Besides the content of the stories I'm selling, I'm discovering that I need to constantly share content that others will find useful, entertaining, etc. This means, of course, that I have to get terribly comfortable with social media. For some people, it seems to come naturally. For me...well, I would rather sit in a room alone and slave away over stories that no one will ever read. Scary, but true.

But when indie authors and others simply advertise themselves, I tend to ignore them and their product. When they provide something, anything, of worth then I tend to keep an eye out for those people, organizations and products. Although it might not be true, good manners and appearance and classy social interaction leads me to believe they might have a product of similar worth.

So, the challenge is simple: think like a content provider 24/7. The downside is that it will be totally exhausting. The upside is that it will be totally exhausting;-)

But I can do it. I know that with developing any new skill, there will be a learning curve, but I think it will be fun. And mostly, I just don't want people to think of me the way I think of others when I'm surfing twitter, et al. Besides helpful tweets and sexy thoughts on blogger, which seem to come easily, I have an idea to share more content and it's coming soon!

I hope you like it. I think you will.

Jane

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